How Much Does a Website Cost in 2026: Real Prices by Category

The most frequent question we get: “how much does a website cost?”. The most frequent offer a client sees: “from £199”. Between the two lies a gap that produces abandoned projects, websites rebuilt after 8 months, and business owners convinced that “online does not work”.

Below is the real cost structure, the way we calculate it, with ranges from projects actually delivered, and what concretely happens at each budget level.

1. Why “a website” has no single price

A website is not a product, it is a project. The price is made up of four things, and any one of them can double the budget:

• The number of unique screens – not total pages. Forty blog articles use the same template and cost as much as one. Three pages with completely different layouts cost as much as three.
• The content – copy, photos, structure. If the client provides it, it is free. If we produce it, it is the largest line in the quote after development.
• The functionality – a simple form vs. online booking vs. payments vs. customer accounts. Each one adds logic, testing, and maintenance.
• The integrations – ERP, couriers, invoicing, CRM, payments. This is where most budget overruns appear, because you depend on someone else's documentation.

Any quote given without discussing these four things is a guess, not an estimate.

2. Real ranges, by category

The figures below are the ranges most of our delivered projects fall into. They are not universal rules, but they are an honest benchmark.

Landing page (1 page, one offer) — €500-1,500

For ad campaigns. Includes conversion structure, design, form, and measurement. Built in 1-2 weeks. If you sell a single service, this is often the best first investment.

Business website (5-10 screens) — €1,200-3,500

The most requested format: home, services, about, portfolio, blog, contact. Includes custom design, mobile version, basic technical SEO, and an admin panel. 2-4 weeks.

Complex / multi-service website — €3,500-7,000

Separate pages per service and per city, blog, price calculators, multilingual, CRM integration. 4-6 weeks.

Online shop — €3,000-12,000

The difference comes from the catalogue and integrations: 50 products with no ERP is not the same project as 5,000 products synced with stock management and three couriers. 4-6 weeks.

Web app / platform with accounts — from €8,000

Accounts, roles, internal workflows, reports. Estimated on features, not on pages.

Below €400-500 you are not getting a website, you are getting a filled-in template. That can be enough to start, but you should know what you are buying.

3. The recurring costs nobody puts in the quote

This is where people lose money, not on the initial price. Realistic annual costs:

• Domain: €10-25/year.
• Hosting: €50-300/year for a business website; high-traffic shops easily pass €600/year.
• SSL certificate: usually included. If you are billed hundreds separately, that is a red flag.
• Maintenance and updates: €50/month for a business website. It is not optional: a website without updates becomes a security problem within 12-18 months.
• Content changes: either you make them yourself from the admin panel (which is why we insist on having one), or you pay by the hour.

Our rule: budget 15-20% of the initial cost, annually, to keep the site functional and fast.

4. How to spot an underpriced quote

A quote that is too low is not a bargain, it is a postponed problem. Clear signals:

1. It asks nothing about your business before giving a price. A correct estimate comes after 20-30 minutes of conversation, minimum.
2. It does not say what is excluded. Serious quotes have a “not included” section: content, photos, translations, integrations.
3. It has no staged deadlines. “Ready in 2 weeks” with no intermediate deliverables usually means 2 months.
4. It does not mention who owns the site. If the domain, hosting, and code stay with the agency, you have not bought a website, you have rented one.
5. It says nothing about speed, mobile, or indexing. A site that cannot be found and does not load is an expensive leaflet.
6. It has no acceptance process. There must be a moment when you test and sign off, not just a link sent over WhatsApp.

5. How we build a quote, in 4 steps

To be clear about what a client pays for with us:

1. A 30-minute conversation – what you sell, to whom, what you want to happen on the site (calls, forms, orders), and what you already have (copy, photos, logo).
2. An estimate as a range, not a fixed figure – “€2,400-3,200, depending on how many service pages come out of the structure”. An honest range is more useful than a fixed price renegotiated mid-project.
3. A staged quote: structure and copywriting, design, implementation, technical SEO and measurement, testing and launch. Every stage has a deliverable and a deadline.
4. Payment in instalments tied to stages – typically 40% at kick-off, 30% on design approval, 30% at launch. Nobody pays everything upfront, nobody works two months on trust.

What always goes in the contract: ownership of the domain, hosting, code, and accounts stays with the client. No exceptions.

6. How to decide how much to invest

Do not ask “what is the cheapest website”, ask “what is a client worth to me”. The maths is simple:

• A new client brings you, on average, €800.
• The website costs you €2,500 plus €600/year in maintenance (€50/month).
• You need ~4 clients in the first year to break even.

If 4 clients a year from online seems impossible, the problem is not the website price, it is the channel: you might first need a Google Business profile and a well-built services page, not a €6,000 project.

Conversely, if a client is worth €5,000, it is absurd to save €1,000 on a site that brings in 20% fewer enquiries.

Conclusion

A correct website price comes from a conversation about the business, not from a package table. Always ask: what is included, what is excluded, in what timeframe, in which stages, and who owns what at the end. If an agency cannot answer these five questions clearly, its price is irrelevant.

If you want an estimate for your case, request a quote – we will send you a justified range and a staged breakdown, with no obligation.