Lead Designer
Diana Pavel
Turns briefs into clear interfaces and visual identities designed for conversion, mobile first.
I do interface and visual identity design: logo, palette, typography, then the actual pages. I start from the mobile screen, because that's where most visitors are.
For logos I work in directions, not dozens of random variants — two or three explained directions, then we refine one.
I hand over the source files and a short usage guide, so the brand looks the same when someone else uses it.
Areas of work
UI designbrand identitylogo designmobile-first design
