Blog
Practical guides on websites, SEO and promotion
Everything we've learned working with businesses in Romania: how to build a website that sells, how to rank on Google and how to run ads that bring customers, not just clicks.
Google Ads PPC Campaigns: Our Complete Process, from Keywords to Conversion Pixel
How we build Google Ads campaigns that bring quote requests, not just clicks: keyword research by volume and intent, account structure, pixel tracking, and weekly optimization — the full process, step by step.
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What a website costs in 2026: the numbers we actually work with
The price ranges from our own projects, the recurring costs quotes leave out, and how we build a staged quote. No magic packages.
25 August 2026
What we change on a service website to get more enquiries
How we work on conversion, in order: measurement, the top of the page, social proof, the form, mobile and testing — based on what we have seen with our clients.
25 August 2026
SEO Guide 2026: The Complete Process We Apply to Clients
The complete SEO process we apply to clients in Romania: diagnosis, structure based on search intent, technical thresholds, local SEO and realistic result timelines.
12 August 2026
Keyword Research for Romanian Businesses: The 5-Step Method
How to find the keywords your Romanian customers are searching for, without paying for expensive tools, and how to turn them into traffic-generating pages.
11 August 2026
Website speed: how to pass the Core Web Vitals test without rebuilding everything
A slow website loses customers before it even gets to sell. Here are the optimisations that truly matter, in order of impact.
10 August 2026
What a presentation website that actually brings in clients looks like in 2026
The structure we use for every project: what to put on the first screen, how many sections you need, and where most Romanian websites lose clients.
9 August 2026
Remarketing in Google Ads: how to win back visitors who didn't buy
97% of visitors leave without contacting you. Remarketing is the cheapest way to bring them back — if configured correctly.
9 August 2026
Video Ads on Facebook and Instagram: The Recipe for a Creative That Sells
The first 3 seconds decide everything. The video structure that works for small businesses in Romania, filmed even with a phone.
8 August 2026
Cart Abandonment: 9 Real Causes and How to Solve Them in Your Shop
Seven out of ten carts remain unpaid. Here are the causes we most often find in Romanian online shops and the concrete fixes.
7 August 2026
Local SEO: how to reach the top 3 Google results in your city
A step-by-step guide for Google Business Profile, local pages, and reviews — exactly what we do for clients who want customers from their area.
6 August 2026
What an inspiring and trustworthy online brand identity looks like
The logo is just the beginning. The elements that make a small business appear serious and trustworthy online.
6 August 2026
Google Ads for Small Businesses: The Account Structure That Won't Burn Your Budget
How to split campaigns, what negative keywords to add from day one, and what minimum budget makes sense in Romania. No theory, just settings.
2 August 2026
Facebook Ads: how to build campaigns that generate orders, not just likes
From Pixel and events, to campaign structure, creatives, and remarketing. The guide we use internally for clients in Romania.
29 July 2026
Online store selling: 12 optimisations that increase conversion rate
Speed, product page, checkout, and trust — the changes with the biggest impact we make for our clients' stores.
24 July 2026
Logo and brand identity: what you actually get, and why it matters
How a good logo is born, what files you should ask for, and what a minimum brand manual looks like for a small company.
18 July 2026