Head of Performance Ads
Cristian Ilie
Builds and optimizes Google, Meta and TikTok campaigns, focused on cost per client.
I run the paid campaigns: Google Ads, Facebook/Instagram and TikTok. My first question isn't "what's your budget", it's "what is a new client worth to you" — everything else follows from that.
I set up conversion tracking before launching anything. Without correct measurement, optimization is guesswork.
I prefer simple account structures with tightly themed ad groups, because they're easier to read and correct week by week.
Areas of work
Services this person leads
Articles by Cristian
PPC & Google Ads
Google Ads PPC Campaigns: Our Complete Process, from Keywords to Conversion Pixel
Google Ads
Remarketing in Google Ads: how to win back visitors who didn't buy
Facebook Ads
Video Ads on Facebook and Instagram: The Recipe for a Creative That Sells
Google Ads
Google Ads for Small Businesses: The Account Structure That Won't Burn Your Budget
Facebook Ads
Facebook Ads: how to build campaigns that generate orders, not just likes
